Chat tool vs CRM platform feature

MyLiveChat vs HubSpot

HubSpot’s live chat is genuinely free — because it is a doorway into the HubSpot CRM platform. The chat widget carries HubSpot branding on free and lower tiers, and the automation, routing, and branding removal that make chat a support channel live in per-seat Service Hub tiers that reach $150/seat/month at Enterprise. MyLiveChat sells the chat tool itself: branding-light, one agent free forever with unlimited chats, and paid plans from $19/month total, not per seat.

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Where HubSpot wins

The CRM around the conversation.

If you want chat transcripts flowing into a full CRM — deals, tickets, marketing automation, reporting — HubSpot’s platform is the point. Chat is one of many channels feeding one customer record.

Where MyLiveChat wins

The chat job without the platform bill.

MyLiveChat is not an on-ramp to a suite. You get the full chat product — triggers, transcripts, knowledge base, optional AI — on a flat plan, without per-seat platform pricing deciding what support costs.

Decision rule

Buying a chat tool versus buying a platform.

Pick MyLiveChat when you want best-effort website support without adopting a CRM suite. Pick HubSpot when the CRM platform is the real purchase and chat is one channel of it.

Side-by-side

How the two products separate in practice.

Buying factor MyLiveChat HubSpot
Free plan 1 agent, unlimited chats, free forever Free live chat with HubSpot branding, up to 2 users
Pricing unit Flat per plan, from $19/mo Per seat, per Service Hub tier
Top-tier cost Flat plans, no per-seat ladder Enterprise from $150/seat/mo
Widget branding Branding removal on affordable paid plans HubSpot branding until higher paid tiers
CRM suite Focused chat tool, integrates via API Full CRM platform around every chat
Knowledge base Built-in public help center Available in Service Hub paid tiers
AI assistant Optional AI trained on your content Platform AI tied to suite tiers and credits
Best-fit buyer Team that wants the chat job done, flat cost Team buying the HubSpot platform anyway

Source check, July 17, 2026

  • HubSpot’s public pricing markets free live chat (with HubSpot branding, free tools for up to 2 users) as part of its free CRM, with Service Hub per-seat tiers above it and Enterprise from $150/seat/month. Exact Starter/Professional seat pricing varies by billing term and bundle — check the pricing page for current figures.
  • Official source: hubspot.com/pricing/service. Competitor pricing changes over time — confirm current figures on that page before deciding.
  • MyLiveChat figures reflect our own pricing page: 1 agent free forever with unlimited chats, paid plans from $19/month, no per-conversation charge.
Choose MyLiveChat if

You want the flat, focused option.

  • You want the chat widget, triggers, transcripts, and a knowledge base without adopting a CRM platform.
  • You want branding control and support features without per-seat suite tiers.
  • Total cost matters: flat plans from $19/month versus per-seat platform pricing.
Choose HubSpot if

Its model matches your plan.

  • Your company is standardizing on HubSpot CRM and chat should feed that customer record.
  • You need marketing automation, deals, and ticketing unified with chat in one platform.
  • Free chat with HubSpot branding is acceptable while you grow into paid tiers.

Verdict

HubSpot wins when the platform is the purchase — chat as one channel of a CRM your whole company runs on. MyLiveChat wins when you want the website-support job done well for a flat price, without per-seat platform tiers defining what a support conversation costs.

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