Chat selling is answering, fast
A sales chat is not a pitch delivered through a smaller window. The visitor arrived with a question standing between them and the signup; your entire job is to answer it credibly and make the next step obvious. Every script below follows that shape: answer first, advance second.
Openers for high-intent pages
These pair with proactive invitations on pricing, checkout, or comparison pages — specific beats friendly:
- "Deciding between plans? Tell me your team size and I'll give you a straight answer on which fits."
- "Comparing us with something else? Ask me the hard question — I'd rather you hear the honest answer here."
- "If anything on this page is unclear, that's my fault, not yours. What can I explain?"
The objection scripts
"It's too expensive." Never argue the number; anchor the comparison. "Compared to what you're weighing it against, or compared to not solving it? If it's the first, tell me the other option and I'll give you an honest comparison — including where they're better."
"We already use a competitor." "Then you know exactly what annoys you about it. Tell me the one thing you'd fix, and I'll tell you honestly whether we fix it."
"I need to ask my boss." "Of course. Want me to send you a summary of this conversation you can forward? It'll say what we do, what it costs, and what I couldn't answer." The transcript does the selling in the room you're not in.
"Does it do X?" (and it doesn't) "No — and I'd rather tell you now than have you find out in month two. Here's the closest thing we do have: {alternative}. Deal-breaker, or workable?"
The discount question
Have a policy before the question arrives, because it will. If you discount: state the condition, not a favor — "Annual billing knocks the price down; that's the honest lever I have." If you don't: "The price is the price for everyone — what I can do is make sure you're not paying for seats you don't need." Both answers build more trust than an improvised percentage.
Closes that respect the visitor
- "You can test this in about two minutes — the free plan doesn't ask for a card. Want the link?"
- "You've asked everything I'd ask. The fastest way to settle it is on your own site — start free and see it live."
- "I'll stop selling: you know your needs better than I do. If it helps, this transcript will be in your inbox either way."
Make them canned, keep them honest
Save these as shared canned responses so every agent starts from the same tone, and edit them monthly against real transcripts. The test for every script: would you be comfortable if the visitor knew it was scripted? If not, rewrite it until you would.