An event is a demand spike, not a steady stream
A webinar or launch event compresses a week's worth of interest into an hour. The people watching are as engaged as they will ever be, and their questions are urgent and simultaneous. Chat is the right channel for that moment — but only if you prepare for the spike instead of being surprised by it.
Prepare the answers before the doors open
You already know most of what people will ask: pricing, availability, “will there be a recording,” “does it do X.” Draft canned responses for those in advance so an agent can answer in seconds instead of typing under pressure. The questions you can predict should never be the ones that slow you down when volume peaks.
Staff for the peak, not the average
The chats during a live event do not arrive politely spaced — they cluster around the moments that provoke them. Have more hands on chat during the event than you would on a normal day, and agree in advance who answers what, so two people aren't racing the same question while a third sits unanswered.
The event ends; the leads don't
The highest-intent conversations of the month happen during a live event, and dropping them when the stream ends wastes the whole exercise. Capture who asked what, flag the buying-signal chats, and follow up while the interest is warm. The event creates the demand; the follow-up converts it.
How MyLiveChat fits event days
MyLiveChat lets you pre-load canned responses, put multiple agents on chat at once, and fire a proactive invitation to everyone on the event page, then keeps the transcripts so the leads are still there tomorrow. Free forever for one agent, it is easy to staff up for the spike and scale back down after.